Our strategy has always been to design the very best chip that is possible in the 28nm process node. Our competitors’ strategy was focused on racing to market and in that respect it has been successful – they will ship first, and we won’t. Put simply, there’s a trade-off that is made in order to launch quickly, and they have sacrificed performance and efficient power consumption to enable them to hit their release date. They have said that if they had more time they would’ve made a better chip. Well, we spent more time, and we did design a better chip!
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